FREELANCE FLORENCE

Clear, Credible Content for Insurance & Personal Finance Brands

Turn Complex Topics into Content Your Audience Trusts

I’m Lindsay, a freelance content writer specialising in insurance and personal finance. I help businesses explain complicated ideas with clarity, accuracy, and confidence. Whether you need educational blog posts, SEO-driven articles, or conversion-focused web copy, I deliver content that builds trust and drives results. 

What I Do

✅ Insurance Content

From policy explainers to in-depth guides, I create clear, compliant and reader-friendly content across:

·      Life, health, and travel insurance

·      Motor, home, and business insurance

·      Industry trends and regulatory topics.

✅ Personal Finance Writing

I help audiences make smarter financial decisions with content that’s both practical and engaging:

·      Saving, budgeting, and debt management

·      Investing basics and long-term planning

·      Financial products including credit, loans, and mortgages.

✅ Content Strategy

Great content should be found. I combine writing expertise with SEO best practices to help your content rank and perform:

·      Keyword research and topic planning

·      Content briefs

·      On-page SEO optimisation.

Why Work With Me?

In an era of AI-generated content, my value comes from human expertise, judgement, and strategy; producing trustworthy content that AI alone cannot replace. 

·      Specialised Knowledge – deep understanding of insurance and finance topics

·      Clarity First – I simplify complex information without losing accuracy

·      Reliable Delivery – consistent, deadline-driven work you can count on

·      Audience-Focused – content tailored to inform, engage, and convert.

What My Clients Have To Say

“Lindsay has worked as a freelancer via the agency where I am head of editorial. She worked on copy for a well-known price comparison website for several years, showing great ability in copywriting for consumer financial services, as well as strong knowledge of the sector. She is also extremely reliable and pleasant to work with. I highly recommend her.”

Head of Editorial, division of PA Media Group, UK

“ Lindsay is an invaluable asset to my business. She understands exactly what I want and always delivers quality work on budget and on deadline. Working with Lindsay frees me up to focus on other projects without giving it a second thought. I know she’ll come through and nail it every time.”

André Spiteri, Fintech Specialist and Founder, Maverick Words

“Lindsay delivered quality B2B content that cut to the heart of the brief and captured the key messages. A great communicator who delivers on time – I definitely recommend her.”

Anna Gunning, B2B Specialist and Founder, Gunning Marketing

Who I Work With

I collaborate with:

·      Insurance companies and brokers

·      Price comparison platforms

·      Fintech startups

·      Financial advisors and consultants

·      Content agencies and marketing teams.

Let’s Work Together

If you need trustworthy content that educates your audience and strengthens your brand, I’d love to help. 

Get in touch to discuss your project, request samples, or ask for a quote.

freelanceflorence@gmail.com